Advertiser Success Story

Universal Pictures 
 


Objective
 

  • Drive on-demand orders for Universal Pictures’ movies

Solution 

  • Align Universal titles with the newest videos and biggest artists through sponsorship of our weekly video premiere program, Brand New This Week; select titles also received customized playlists 

Branding Elements 

  • Category exclusivity
  • Pre- and mid-roll spots
  • Sponsor billboards in playlist open and close
  • Sponsor mention in marketing elements
  • Ad panels on the Music Channels
  • Social media messaging