Advertiser Success Story

Sony VOD "Angry Birds"
 


OBJECTIVE

  • Drive on demand orders of “Angry Birds” 

SOLUTION

  • Music Choice created The Angry Birds Movie playlist featuring songs from the soundtrack, short movie clips, and custom-designed graphics throughout

BRANDING ELEMENTS

  • Pre-and mid-roll spots
  • Sponsor billboards in playlist open and close
  • Original content integration
  • Social media messaging