Advertiser Success Story

Sony Pictures 
 


Objective
 

  • Drive on demand orders of “Hotel Transylvania 2” 

Solution 

  • Integrate star of the film Selena Gomez into custom content – a playlist of her top 5 videos

Branding Elements 

  • Pre-and mid-roll spots
  • Sponsor billboards in playlist open and close
  • Talent integration
  • Sponsor message in ad panels
  • Social media messaging