Advertiser Success Story

McDonald's



OBJECTIVE

  • Boost brand equity and purchase intent for GEICO 

SOLUTION

  • Essence Festival content sponsorship:
        • Single-play performer videos
        • Original vignettes profiling BJ The
    Chicago Kid, Andra Day and Tweet
        • Essence Mainstage playlist

BRANDING ELEMENTS

  • Pre- and mid-roll spots
  • Sponsor billboards in playlist open and close 
  • Social media messaging