Advertiser Success Story

Lionsgate "La La Land"
 


OBJECTIVE

  • Drive ticket sales for Lionsgate's "La La Land"

SOLUTION

  • Tie the blockbuster film’s release to the year’s biggest pop videos with the 2016 Top Pop playlist

BRANDING ELEMENTS

  • Pre- and mid-roll spot
  • Sponsor billboards in custom opening and closing slates
  • Social media messaging