Advertiser Success Story

LEGO
 


Objective
 

  • Boost awareness and purchase intent for LEGO Friends

Solution 

  • Pair LEGO Friends messaging with music through a targeted ad buy and a customized 
    BFF Playlist emphasizing the brand pillars and integrating LEGO Friends music videos

Branding Elements 

  • Pre- and mid-roll spots
  • Sponsor billboards in playlist open and close
  • Video integration