Advertiser Success Story

Hyundai


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Objective

  • Establish Hyundai as a fun, culturally relevant brand among Millennials - a key MC audience

Solution 

  • Music Choice created Pioneers, an original artist doc series featuring some of today’s most imaginative and innovative artists

Sponsorship Elements

  • Pre- and mid-roll spots
  • Sponsor billboard in show/playlist open and close and promo panels on the Music Channels
  • Talent integration
  • Social media messaging