Advertiser Success Story

GEICO 



OBJECTIVE

  • Boost brand equity and purchase intent for GEICO 

SOLUTION

  • Position GEICO messaging alongside the biggest videos and original content, including a seasonal music video playlist, vignettes around the CMA Music Festival and the top videos of the year in our Music Choice 100

BRANDING ELEMENTS

  • Pre- and mid-roll spots
  • Sponsor billboards in playlist open and close 
  • Social media messaging