Advertiser Success Story

GEICO 



Objective
 

  • Boost brand equity and purchase intent for GEICO 

Solution 

  • Position GEICO messaging alongside top music videos and original content, including seasonal music video playlists and vignettes around the CMA Music Festival, extending their sponsorship of the event to Music Choice

Branding Elements 

  • Pre- and mid-roll spots
  • Sponsor billboards in playlist open and close 
  • Social media messaging