Advertiser Success Story

FOX "Empire"


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Objective 

  • Drive tune-in to the season 2 premiere of “Empire” on FOX 

Solution 

  • Integrate "Empire" star Ta’Rhonda Jones into a playlist featuring videos from the show’s soundtrack

Branding Elements

  • Pre- and mid-roll spots
  • Sponsor billboards in show open and close
  • Talent integration
  • Social media messaging