Advertiser Success Story

FOX TV's "Empire"
 


OBJECTIVE

Drive tune-in to the season premiere of Empire.


SOLUTION

Integrate cast member Serayah into a Best Comebacks hosted playlist highlighting the seasons
pivotal “comeback” plot.

Tie show promotion (day/date/time messaging) to custom content that integrates cast members, show performances & video's from today's top artists.

 

BRANDING ELEMENTS

Pre- and mid-roll spot

Sponsor billboards in playlist open and close

Talent integration (Serayah)