Advertiser Success Story

FDA
 


Objective
 

  • Deliver the FDA’s anti-tobacco messaging to at-risk teens

Solution 

  • Music Choice created a robust promotional campaign that weaves the FDA’s anti-tobacco messaging alongside videos and original content from alternative artists

Branding Elements 

  • Pre- and mid-roll spots
  • Sponsor billboards in playlist open and close 
  • Social media messaging
  • Artist participation