Advertiser Success Story

Disney 
 


Objective

  • Drive on demand orders for "Cinderella” 

Solution 

  • Music Choice created a custom playlist tied to a key plot point from the film – the “rags to riches” story featuring new artists who rose from the bottom to the top of the charts

Branding Elements

  • Pre- and mid-roll spots
  • Sponsor billboards in playlist open and close 
  • Social media messaging