Advertiser Success Story

Chevy  

 


Objective 

  • Maximize brand awareness, opinion, and purchase intent for Chevy Trucks

Solution 

  • Align Chevy Trucks with today’s biggest country artists, weaving key brand messaging alongside music videos and originals
  • Extend Chevy’s association with the CMA Awards onto Music Choice through custom vignettes

Branding Elements 

  • Pre- and mid-roll spots
  • Sponsor billboards in show open/close 
  • Talent integration (CMA Award nominees)
  • Social media messaging