Advertiser Success Story

Chevy  

 


OBJECTIVE

Maximize brand awareness and purchase intent for Chevy Trucks

 

SOLUTION

Country genre sponsorship including videos, originals and monthly Best of Country playlists.

CMA Awards sponsorship ft. Dustin Lynch hosted Best of CMA Awards playlist and nominee videos.

 

BRANDING ELEMENTS

Pre- and mid-roll spots

Sponsor billboards

Talent integration (CMA Award nominees)

Social media messaging