High Concentration of African-Americans

Music Choice has a strong African-American audience who we hypertarget through music genres like Rap, R&B Soul and Hip-Hop.

African Americans 18-34

1. MTV2 28%
2. MC Rap 27%
3. VH1 25%
4. MC Hip-Hop 20%
5. BET 20%
6. MC R&B 18%
7. Bounce TV 18%
8. Fuse 18%
9. Centric 16%
10. Adult Swim 11%

African Americans 18-49

1. MTV2 41%
2. VH1 40%
3. MC Rap 39%
4. BET 38%
5. Centric 37%
6. TV1 36%
7. Bounce TV 36%
8. MC R&B 35%
9. MC Hip-Hop 25%
10. Fuse 30%

Source: Nielsen via NPOWER, 4Q 2016, Full Day, L+7 VPVH Ranker. Excludes sports networks.