Advertiser Success Story

Sounds of the Seasons
 


Objective 

  • Boost brand awareness and conversion rates among A18-49 during the peak holiday sales season

Solution 

The advertiser maximized their reach with our Sounds of the Seasons sponsorship package, including:

  • Ad panels
  • Sponsor panels
  • Category exclusivity
  • Campaign effectiveness report      

Results                                                          

  • 41% ad exposure rate 
  • 34% of exposed viewers visited the site
  • 63% increase in purchase intent  
  • 65% positive brand perception 

Source: OTX/Ipsos Music Choice Diary Study, Dec 2015.