Popstar! Magazine & Music Choice Team Up to Bring the Best Teen News and Entertainment to TV for the First Time

Nov 23, 2015

Popstar! Magazine & Music Choice Team Up to Bring the Best Teen News and Entertainment to TV for the First Time

Popular Teen Magazine to Debut On Demand


New York, NY (November 23, 2015) – Music Choice, the multi-platform music video network, is teaming up with Popstar! to bring the teen magazine to TV for the first time!  Starting this month, the two companies will launch Popstar! TV On Demand and expand their promotional partnership to include hours of original content and teen focused celebrity news.  (Directional: Music Choice On Demand>Popstar)  The folder will be available nationally for FREE to over 50 million customers on Music Choice On Demand as well as on the go via the Music Choice app.

Popstar! TV content will be featured across Music Choice’s multi-platform video and music network including:

  • On Demand – a dedicated Popstar! category featuring Popstar! content along with Music Choice music videos.  Original content includes segments  
  • Music Choice Teen MC Music Channel- the popular Teen MC channel will feature Popstar! branded facts and photos on screen to complement the music experience for listeners.
  • Apps & Online – the Teen MC video channel on the Music Choice App and Musicchoice.com will feature programming originating from the Popstar! offices along with Music Choice videos. 

In return, Popstar! will promote Music Choice programming on its digital properties and magazine.

“We are pleased to introduce Popstar!’s 3 million digital users to Music Choice Popstar! TV Network and the Music Choice app. “Tweens,” ages 7-16, are one of the most media and digital savvy audiences today,” said Vincent Anelle, CEO, Varick Digital Entertainment Group, “Our partnership with Music Choice will expand both companies’ audiences and fully engage this key demographic in the touch points that are most meaningful to them.” Anelle also gives validity to the power of this audience by quoting the source Tweens ‘R Shoppers, The Global Association for Marketing at Retail, “Tweens will spend an estimated $43 billion of their own allowance and gift money in the marketplace this year, and influence an additional $150 billion of their parents’ spending.” Varick Digital Entertainment has the digital, television, licensing and merchandising rights to Popstar! and provides editorial, co-branding and advertising in the magazine.

Popstar! and Music Choice will also partner in grassroots marketing events throughout the US in 2016. A national search for Popstar! hosts is scheduled to be launched in the first quarter of 2016 and will seek contestants 13-16 years of age who can address everything “tween” in fashion, movies, music and culture. The contest to discover these exceptional talents and personalities is in the final planning stages and will be as exciting and captivating as other national TV talent searches.

For additional information on Music Choice, log on to www.musicchoice.com

About Popstar:

Popstar! was first published in 1998 and is one of the nation's leading tween publications and the first U.S. teen-entertainment title to be published in full color and on glossy paper. In May of 2012 Popstar! was sold to Popstar Publications, Inc., who are poised to expand the brand’s presence in the media marketplace.

Popstar! Magazine is perfectly positioned for growth and transition from a purely analog media to a digital business model. The magazine predominantly consists of interviews with and career news updates about young music performers and entertainers. Its 11 releases per year are available on every major newsstand and in bookstores, including Barnes & Noble. Each issue has a print run of 300,000, a direct circulation of 100,000, and a pass along readership of 600,000. As of September 2015, Popstar!'s Twitter has over 449,000 followers, its YouTube channel surpassed 3.3 million viewers, and its Facebook presence exceeds 2.7 million users.

About Music Choice:

Music Choice, the multi-platform video and music network, delivers its music programming to millions of consumers nationwide through their televisions, online and mobile devices. Music Choice programs dozens of uninterrupted music channels; produces originals that feature today’s hottest established and emerging artists; offers thousands of music videos through its Video On Demand platform; and launched Music Choice Play, the music video, lifestyle and entertainment network for Millennials. For additional information log on to http://www.MusicChoice.com | Twitter: @MusicChoice | Facebook: www.facebook.com/MusicChoice


PopStar Magazine – Jill@HofstraInk.com

Music Choice - Josefa Paganuzzi, 646-459-3357, jpaganuzzi@musicchoice.com