Mar 02, 2016
Music Choice is Supporting Breaking Artists in 2016 through BRAND NEW THIS WEEK Launch
Strategic Integrated Marketing, Programming, Creative & Promotional Initiative Kicks Off Leveraging Music Choice’s Platforms for Breakout Artists
March 2, 2016 (New York, NY) – Music Choice, the #1 music provider on television, is putting its marketing, programming and creative muscle behind breakout artists in 2016. Starting today, the music powerhouse will officially roll out a yearlong strategic initiative called ‘Music Choice Brand New This Week’ that highlights the most compelling new music, videos and artists who are impacting pop culture throughout the year. The strategy is a joint programming, creative and marketing initiative that allows the music network to expand music and artists discovery.
Each week Music Choice Brand New This Week will highlight the hottest acts with a focus the latest adds on the Music Channels, exclusive On Demand content and video premieres, and social media components such as artists’ take-overs, exclusive weekend sweepstakes and tweet-worthy moments!
The network will partner with a variety of artists to reflect their diverse offering of genres. Artist such as Zendaya, 5th Harmony, Fetty Wap, Alessia Cara, Tory Lanez, Gwen Stefani, BJ the Chicago Kid, Rihanna and Mainland will help kick off the initiative. These artists will be included in variety of promotional opportunities, including a branding campaign that will live on and off channel, content promoting Music Choice’s robust App; original content like ‘Primed’, the network’s emerging artist series; album premiere stunts on the Music Channels, and exclusive content streaming on the Music Choice Video Channels.
Nolan Baynes, Senior Director Marketing at Music Choice stated: “Music Choice is committed to not only breaking new music but supporting new artists. This has been the foundation for our company over the years, and this program is a direct reflection of that philosophy.”
Music Choice Brand New This Week leverages each platform - On Demand, Music Channels, Music Choice Play and the Music Choice App - providing opportunities for artists, managers, record labels and the music industry to maximize exposure for new music and videos, ultimately strengthening artist development and sales. Additional programming elements will be released throughout the year including dedicated video channels on the Music Choice App and exclusive content pieces.
On Demand Directional: Music Choice>Brand New This Week
For more information on Music Choice, log on to www.musicchoice.com