Blue Ridge Communications Launches The New Music Choice

Feb 08, 2017

Blue Ridge Communications Launches The New Music Choice

 Unified Audio and Video Consumer Experience Available Now to  Blue Ridge Communications Customers with TiVo® Devices

February 8, 2017 (Palmerton, PA) Music Choice, the #1 music provider on television, continues the roll out of the “New Music Choice” – a brand new, enhanced next-generation version of its popular music service today to Blue Ridge Communications customers in northeastern Pennsylvania.  

The New Music Choice is a technological evolution of the patented streaming music service specifically designed for IPTV set-top-box television platforms that allows users to seamlessly navigate to related video content or any Music Choice On Demand offerings within a single interface. Blue Ridge Communications customers will now have access to commercial-free audio plus video streaming that contextually displays related Video On Demand (VOD) offerings. This marks the first time a programmer has offered this robust of an audio and video music content experience on the same platform; a huge win for the On Demand category and consumers seeking to enjoy and discover music.

Blue Ridge Communications customers with TiVo® set-top boxes will have access to the New Music Choice via channel 597.  Blue Ridge Communications customers can also access the New Music Choice by going to TiVo Central® on the main menu and selecting Music & Photos. 

The New Music Choice offers consumers 75 commercial-free audio channels and 25 video channels with access to 20,000+ music videos and exclusive content directly from their television within one simple interface. Consumers will have access to two times the number of channels and 20 times the number of music videos they used to have on TV! Once within the guide, curated video content will load for easy viewing related to the artist currently playing. For example, when listening to Rihanna on Hit List, a consumer will see images of the videos that are available from her robust catalog as well as exclusive pieces from the Music Choice archives allowing the consumer to seamlessly move from a Rihanna audio experience into her music videos.

“Customers want great entertainment options and in partnership with Music Choice we are proud and excited to deliver this newest option in music entertainment to our Blue Ridge Dream subscribers,” said Mark Masenheimer, Vice President of Operations.  “The New Music Choice will greatly enhance our customer’s music viewing and listening experience and unlike other music subscription services, Blue Ridge is offering this commercial free app-like service at no additional charge to our Blue Ridge Dream subscribers.” 

This roll out is part of Music Choice’s ongoing commitment to bring its consumers the next generation of its service to TV and attract the Gen Z audience by mirroring the advanced capabilities of the Music Choice TV Everywhere experience, which is currently available on iOS, Android and Web.  For additional information, visit

About Blue Ridge Communications

Blue Ridge Communications is a full service communications provider serving northeastern and southeastern Pennsylvania.  Blue Ridge Communications, a subsidiary of Pencor Services, Inc., offers advanced services including Digital Cable with On Demand, Blue Ridge Dream, powered by TiVo, HDTV, High Speed Internet, Digital Phone, and Home Security.  For more information, visit  

Twitter: @BlueRidgeTV | Facebook:

About Music Choice

Music Choice, the multi-platform video and music network, delivers its music programming to millions of consumers nationwide through their televisions, online and mobile devices. Music Choice programs dozens of uninterrupted music channels; produces originals that feature today’s hottest established and emerging artists; offers thousands of music videos; and launched Music Choice Play, the music video, lifestyle and entertainment network for Millennials. For additional information log on to | Twitter: @MusicChoice | Facebook:

TiVo, TiVo Central and the TiVo logo are registered trademarks of TiVo Corporation and its subsidiaries worldwide.


Julianne Brixius

Blue Ridge Communications



Josefa Paganuzzi

Music Choice